UK Specific Throughout
|
8 Modules · 50 Lessons
|
Built by a Freelance EA Founder
|
Lifetime Access
|
Work From Anywhere
Becoming Her · The EA to CEO Edition

Stop making
someone else
rich.

You've spent years being exceptional for someone else's business. You know how to run a boardroom, manage a CEO and make everything work. It's time to do that for yourself — on your terms, with your clients, from wherever you choose to work.

Financial freedom Work from anywhere Choose your own clients Your rates. Your rules.

Lifetime access · self-paced · full access on purchase

Split the cost with Klarna Clearpay 4 interest-free payments of £249.25
Sarah Horne, founder of Rich In Time Academy
£3k–£10k
Monthly retainer potential
for a premium freelance EA
You already know this feeling

You've thought about this
more times than you can count.

I'm doing the same work I've always done — but I keep watching what the business charges for my time and thinking about what I could earn if I kept that margin myself.

I want to work from anywhere. I've got my laptop, my skills and fifteen years of experience. I just don't know how to package it into a business that actually pays me properly.

I'm good enough to go out on my own — I know that. What I don't have is the legal setup, the pricing framework or the confidence to walk away from the salary and actually do it.

What changes

Everything you need
to build it properly.

Not a vague "build your dream business" course. A complete UK-specific framework for experienced EAs — legal, financial, operational and client acquisition — built by someone who actually did it.

£3k–£10k+ monthly retainers
Pricing frameworks built specifically for the EA profession. How to set your rates, structure retainers and never undersell yourself again.
Work from anywhere
A fully remote business model designed around your life. Choose where you work, when you work and who you work with.
Clients you actually choose
A client acquisition strategy that attracts premium clients — LinkedIn, outreach, referrals — and a discovery call framework that converts.
UK legal setup done properly
Sole trader vs limited company, HMRC registration, contracts, NDAs, GDPR and professional insurance — all UK-specific, nothing generic.
Financial freedom
VAT, the Flat Rate Scheme, dividends, bookkeeping, cash flow — the full financial picture so more of what you earn stays in your pocket.
A business that runs without you
Systems, AI tools and operational frameworks that mean you can take a holiday without everything collapsing behind you.

The income potential is real.

A premium freelance EA working with three to five retained clients can earn significantly more than most employed EA roles — with the freedom to choose exactly who those clients are. The course gives you the pricing framework, the client acquisition strategy and the legal setup to get there properly.

£3k
Entry retainer
£10k+
Premium retainer
What's inside

8 modules. 50 lessons.
Every piece of the puzzle.

UK-specific throughout. No US content, no generic advice. Everything is built for the EA profession specifically — by someone who made this exact transition.

01
Introduction and Mindset
The identity shift from employee to business owner. Sustainable discipline and the mindset that makes the difference between thriving and giving up
02
Business Foundations
Business planning, naming, niche, portfolio, online presence and your core tool stack — everything you need before you take your first client
03
Legal Setup UK
HMRC registration, sole trader vs limited company, contracts, NDAs, GDPR and professional insurance — UK-specific throughout
04
Pricing, Invoicing and Financial Setup
Rate setting, retainer models, invoicing, salary and dividends, VAT, the Flat Rate Scheme, bookkeeping and cash flow
05
Finding and Landing Clients
LinkedIn strategy, cold outreach, discovery call frameworks that convert, referral partnerships and how to close without feeling pushy
06
Delivering an Exceptional Service
Client onboarding, communication standards, managing up and ending client relationships professionally
07
Operations and Daily Management
Systems, time management, raising rates, setting boundaries and the five-year vision framework
08
Growth, Scaling and Long-Term Success
AI and automation, hiring support, business metrics and KPIs, long-term sustainability and where to go next
What students say

Real results from real EAs.

This is the course I wish had existed ten years ago. Sarah doesn't teach theory — she teaches exactly how the role works at the highest level, from someone who's actually been there. I finally have the framework to match the work I'm already doing.

Sophie Turner
EA, Financial Services

I've done other EA training and nothing comes close to this. The emotional intelligence module alone was worth the entire investment. I've already applied it directly in my current role — my exec has noticed a real difference.

Alice Newman
Senior PA moving to EA

My employer funded this entirely. The CPD accreditation made the business case straightforward, and the content delivered far beyond what the brief promised. Practical, honest, built by someone who genuinely knows what they're talking about.

Carla Fields
Executive Assistant, Legal Sector
One investment

Everything you need
to make the leap.

This isn't a course you dabble with. It's the complete framework for making a full transition — legally, financially, operationally and with real clients. One investment, lifetime access, built from real experience.

The EAs who go through this course aren't just learning how to freelance. They're building businesses that pay them what they're actually worth — and give them back their time.

This is a personal investment in your future. No employer funding, no CPD accreditation — just the most direct path from employed EA to business owner.

Enrol Today
Becoming Her: The EA to CEO Edition
Purchase now · instant access
£997
inc VAT · one-time payment · lifetime access
or 4 interest-free payments of £249.25 with Klarna Clearpay
  • 8 modules · 50 lessons
  • 50 action worksheets — one per lesson
  • UK-specific legal and financial content
  • Pricing frameworks and retainer models
  • Discovery call scripts that convert
  • Certificate of completion
  • All future updates included
  • Lifetime access
Enrol Now — £997

Lifetime access · all future updates included