Rich In Time Academy

Three courses.
Every stage of the journey.

Built by Sarah Horne from 15+ years at CEO and Chairman level. Nothing generic, nothing from US sources. Everything you need to change the direction of your career — or your business.

CPD Accredited UK Specific Throughout 15+ Years at CEO Level Employer Fundable Lifetime Access
The EA Edition — £749 The EA to CEO Edition — £997
CPD Accredited
Becoming Her · Course One

The Executive Assistant Edition

You're doing EA-level work. You might not have the title, the salary or the recognition yet — but the capability is there. This course gives you the professional framework, the language and the confidence to step into the role properly and be seen for what you already are.

This course is for you if

"I'm doing EA-level work without the title, the pay or the recognition. I want the credentials to make the case for myself — and get paid what I'm worth."

01
Becoming an EA
Mindset, positioning, understanding the role at the highest level and how to move into it
02
Executive Operations
Calendar management, communication standards, systems that actually work
03
Executive Relationships
Building trust, managing personalities, discretion at the level that makes you irreplaceable
04
Emotional Intelligence
Influence, psychological safety, EQ in practice — the skills most training never covers
05
Growth & Mastery
AI and automation for EAs, your personal development plan, staying ahead
06
Travel, Discretion & What Next
Logistics, confidentiality at the highest level, your first 90 days in a new EA role
Enrol Today
Becoming Her: The Executive Assistant Edition
Available now · instant access
£749
inc VAT · one-time payment · lifetime access
  • 6 modules of CPD accredited video training
  • Workbooks and action tasks throughout
  • Quizzes to consolidate your learning
  • CPD accredited certificate for your CV
  • Bonus: Personal EA Operating System
  • Bonus: First 90 Days guide
  • Fully online and self-paced
  • Lifetime access — revisit any time
Enrol Now — £749

Need funding? DM "CASE" on LinkedIn for a free business case template.

Employer funded

Can't justify spending £749 on yourself?
Let your employer spend it instead.

The EA Edition is CPD accredited — which means your HR or Finance team already has a framework to approve it as professional development. Sarah has written the business case for you. You just send it.

DM "CASE" on LinkedIn Enrol anyway — £749
Now Live
Becoming Her · Course Two

The EA to CEO Edition

You've mastered the role. Now build a business around it. The complete UK-specific course for experienced EAs ready to go freelance — with the full legal, financial, operational and client acquisition framework to do it properly, at a premium level.

This course is for you if

"I've been an EA for years and I'm done giving my best to someone else's business. I want to go freelance properly — legally, financially, with real clients."

01
Introduction and Mindset
The identity shift from employee to business owner. Sustainable discipline and the mindset that makes the difference
02
Business Foundations
Business planning, naming, niche, portfolio, online presence and your core tool stack
03
Legal Setup UK
HMRC registration, sole trader vs limited company, contracts, NDAs, GDPR and professional insurance
04
Pricing, Invoicing and Financial Setup
Rate setting, retainer models, invoicing, salary and dividends, VAT, bookkeeping and cash flow
05
Finding and Landing Clients
LinkedIn strategy, cold outreach, discovery call frameworks that convert, referral partnerships
06
Delivering an Exceptional Service
Client onboarding, communication standards, managing up and ending relationships well
07
Operations and Daily Management
Systems, time management, raising rates, boundaries and the five-year vision framework
08
Growth, Scaling and Long-Term Success
AI and automation, hiring help, business metrics and KPIs, long-term sustainability
Now Live
Becoming Her: The EA to CEO Edition
Purchase now · full access
£997
inc VAT · one-time payment · lifetime access
  • 8 modules · 50 lessons
  • 50 action worksheets — one per lesson
  • UK-specific legal and financial content throughout
  • Certificate of completion
  • Pricing frameworks and retainer models
  • Discovery call scripts that convert
  • Fully online and self-paced
  • Lifetime access
Enrol Now — £997

One course. One transition. Built from real experience — not theory.

What students say

Real results from real EAs.

This is the course I wish had existed ten years ago. Sarah doesn't teach theory — she teaches exactly how the role works at the highest level, from someone who's actually been there. I finally feel like I have the framework to match the work I'm already doing.

Sophie Turner
EA, Financial Services

I've done other EA training and nothing comes close to this. The emotional intelligence module alone was worth the entire investment. I've already applied it directly in my current role — my exec has noticed a real difference.

Alice Newman
Senior PA moving to EA

My employer funded this entirely. The CPD accreditation made it easy to put the business case together — and the content delivered far beyond what the brief promised. Practical, honest, built by someone who genuinely knows what they're talking about.

Carla Fields
Executive Assistant, Legal Sector
For CEOs, Founders & Senior Leaders

How High Performing Leaders Use an Executive Assistant

You hired an EA to get your time back. You're still drowning. Nobody ever taught you how to actually hand things over — what to delegate, how to brief properly, how to build the working relationship that changes everything. This course does that in under two hours.

This course is for you if

"I have an EA and I'm still overwhelmed. I know the answer is right there — but I've never been taught how to actually use them properly."

01
The EA Role and What Leaders Get Wrong
Understanding the core role and value of an EA at executive level — and the common misconceptions that limit leverage from day one
02
Practical Delegation for Time-Poor Leaders
How to identify what should leave your desk, delegate outcomes rather than tasks, and brief your EA in a way that produces results without hand-holding
03
Expectations, Boundaries and the Working Relationship
Clarifying responsibilities, decision-making authority, communication standards and trust — the foundations of a high-impact executive partnership
What you leave with
✦ Delegation worksheet
✦ Task audit template
✦ Printable checklists
✦ Briefing framework
For CEOs & Founders
How High Performing Leaders Use an EA
1.5 hours · instant access
£97
inc VAT · one-time payment · instant access
  • 3 structured video lessons
  • Delegation worksheet and task audit template
  • Printable checklists for immediate use
  • Briefing framework — apply it this week
  • 1.5 hours of genuine learning activity
  • Built by someone who's been the EA in that room
  • Self-paced · instant access
Get Access — £97

The fastest way to unlock the EA you're already paying for.

Common questions

Everything you
need to know.

Still not sure which course is right for you? Email info@richintime.co.uk and Sarah will point you in the right direction.

Can my employer fund the EA Edition?
Yes — it's CPD accredited, which makes it straightforward to request employer funding as professional development. Many students have their fees covered in full. DM "CASE" on LinkedIn and Sarah will send you a free business case template to send to your employer.
How long do the courses take?
Both are fully self-paced with lifetime access. Most students complete the EA Edition over four to six weeks. The EA to CEO Edition typically takes eight to twelve weeks. There's no deadline — go at the pace that works around your life.
Is the EA to CEO Edition really UK-specific?
Yes, throughout. Legal content covers UK registration, sole trader vs limited company, HMRC, GDPR and UK insurance. Financial content covers UK tax, VAT, the Flat Rate Scheme and UK business banking. Nothing generic, nothing from US sources.
What's the difference between the two EA courses?
The EA Edition is for admins, PAs and secretaries who want to step up to EA level — or EAs who want formal CPD accreditation. The EA to CEO Edition is for experienced EAs ready to go freelance. If you're already an established EA, the EA to CEO Edition is the better fit.
Is the EA to CEO Edition for people who haven't gone freelance yet?
Yes. It's designed for experienced EAs who are still employed and planning to make the leap. Everything is built to take you from where you are now to launch-ready.
Is this a VA course?
No — explicitly not. These are EA courses, built at the level the EA profession deserves. The distinction matters and it's reflected in everything from the pricing frameworks to the client acquisition approach.
You already know you're ready

Stop waiting to feel ready.

Ready is a feeling that doesn't arrive before the decision. It arrives after it. The EAs who've changed the trajectory of their career didn't wait — they started with what they had and learned the rest as they went.

Enrol in the EA Edition — £749 EA to CEO Edition — £997